How we can help with
Strategy and Sustainability for Startups and Small Businesses
Merge your Business Strategy and Sustainability Strategy with the Konsultori Integrated Strategy Framework. Go beyond managing regulatory risk and create long-term value with a combined strategy. Classic and sustainability strategies need not be separate. With our integrated approach, we build and review your strategy together. Tailored for Small Businesses and Startups.
Your challenges are taken care of
How can we include sustainability in all aspects of our overall strategy and avoid having two strategies in parallel?
How can we develop an overall strategy, including sustainability aspects?
Run a strategy development process in a very short time
Review our strategy from a sustainability perspective
How to implement a corporate sustainability strategy?
Why incorporating sustainability in the strategy of small businesses and startups matters
Incorporating sustainability into the strategy of small businesses is crucial for several reasons. It manages regulatory risks, reduces environmental impact, and opens up new opportunities for growth and innovation. By adopting sustainable practices, small businesses can enhance their brand reputation and credibility, attract sustainability-oriented and responsible customers and investors, and achieve long-term cost savings. Moreover, sustainability fosters resilience, ensuring adaptation to changing environments, market conditions and regulations. Ultimately, a sustainable strategy is not just about compliance; it’s about creating lasting value and contributing positively to the community and the planet.
We have seen sustainability strategies built without alignment with the corporate or business strategy. We do not envisage sustainability strategy as a separate track. It needs to be an integral part of business strategy in small businesses. This is why we created the integrated strategy framework.
Project-lead by senior partners
Petra Wolkenstein
Business development is Petra Wolkenstein’s passion. She guides startups and innovative SMEs in growth issues, be it in international market entry, lead generation, new business fields, the development of cooperations, the acquisition of investors or in the accompaniment of company acquisitions and sales.
Michael Kubiena
Michael has over 20 years of international experience as a head of HR departments, both in startups and large companies, especially in the ICT and services industries. He is therefore very familiar with topics such as strategic HR, compensation and performance management, talent management and HR systems.
Expert partners
Work with experienced partners and benefit from their knowledge, proven strategies and decades of experience.
Hands-on Guidance
Receive ongoing, hands-on guidance to ensure effective and practical solutions throughout the process.
Diverse expertise
Access a broad range of expertise across strategy, organization design and finance, using trusted frameworks.
Tailored Solutions
Receive actionable advice tailored to your specific needs to ensure your company achieves its goals.
Areas in which we work with you
Key elements of work
Our approach to corporate sustainability strategy and Konsultori’s Integrated Strategy framework.
- Company assessment in terms of KPIs across markets
- Macro Trends Analysis including sustainability topics
- Micro Trends Analysis
- SWOT Analysis
- Stakeholders and Materiality Assessment
- Growth Strategy Creation
- Business Model Adaptations
- Fine-tuning of Value Proposition
- Strategic Goals definition
- Functional Strategies
- Strategic Action Planning and Monitoring
- Reporting and Communication
Results you will get
Business Sustainability Strategy Process with Milestones
Strategy work with your team in several sessions
Strategy Results (Mural or Presentation)
Strategy Action Plan for 12 months, including project plan
Monitoring and Reporting throughout the year
Expertise we bring
Business Sustainability Strategy Framework
This framework was developed by Konsultori to marry corporate strategy and sustainability strategy into one process and has been used since 2024.
Materiality Assessment and Stakeholder Analysis
This is a standard framework coming from Sustainability Strategy we keep using with our clients.
Micro and Macro Trends Analysis
Our partners have been running strategy processes in several industries, from professional services, to deep tech, and technical solutions. Their experience is combined with the experience of senior executives of our clients to create valuable trends overviews for their companies.
Group Facilitation
Our partners are experienced trainers in group set ups to moderate and steer discusssions with senior executives of corporate, SMEs and startup cofounders.
Excellent and very helpful discussion. Improvement of the strategy of the company. I would absolutely reommend Konsultori.
Our previous experience was that business development consultants did not understand our sector (humanitarian, development cooperation, and peacebuilding) very well and therefore the advice was not very useful. Our experience with Konsultori was very different: Petra Wolkenstein gave us a lot of food for thought and very useful recommendations tailored to our needs.
I appreciated the enthusiasm for our work and the context-related understanding that helped to look at our company from different angles. Your ability to explain complex concepts in clear, actionable terms and to ask outside-of-the-box questions has been invaluable. With your support, we were able to engage in comprehensive long-term strategic and financial planning, which I am confident will enhance our sustainability and sharpen our strategic direction in the years ahead.
Petra led a strategy revision process in a dynamic, expanding medium-sized company across several divisions under time pressure. She has the ability to get the most diverse division heads on board, even with difficult topics. The result was a perfect fit.
I am delighted with the innovative impulses that Mrs Wolkenstein has brought to my company. I identify 100% with the positioning we have developed and my potential customers know immediately what we at HUBER GESTALTUNG stand for. Together, we will be able to tackle new marketing measures more quickly.
Top end-to-end consulting from strategic considerations in the area of marketing to concrete operational measures in the active sales process
In Petra Wolkenstein, we have found someone who will provide us with consistent and targeted support in focusing our services and, building on this, will help us to decisively develop our presence in digital and social media. The contribution of her personal experience in dealing with these media and her corresponding expertise are a decisive factor in the expansion of our customer base. I can only warmly recommend Mrs Wolkenstein. What she develops and drives forward in the start-up scene also has great applications for us as an SME. The positive development of our company over the last 5 years of working with Mrs Wolkenstein is the best proof of this.
Our process for a project with you
01.
Initial consultation & project outline
We engage in a thorough discussion to understand your specific needs, goals, timeline, budget, and general project requirements.
02.
Evaluation of status
In our interactive sessions with your team, we analyze key performance indicators, financial metrics, market positioning, customer segments, and overall business health.
03.
Trends, SWOT, Stakeholder and Materiality Assessment
Following the Konsultori Integrated Strategy Framework, we provide the framework and guide your team through the analysis phase with internal and external participants.
04.
Strategy Creation
We summarize and discuss options with your team on key strategic areas, i.e. growth strategy, business model adaptations, new segments, and functional strategies. We jointly set goals for the next 5 years with short-term goals for 12 months.
05.
Strategic Action plan
Strategies need to live and we operationalize your goals and strategy to enable your organization to orientate and have a plan for the next 12 months.
06.
Implementation support
We support on implementing strategic actions / projects, monitor overall strategic alignment and progress, and sustainability reporting and communication.
Book a non-binding consultation
Case studies
Strategy revision and implementation in the media industry
There are so many potentials to unlock at C/O Vienna. The well-established brand and the high quality of the content provide an excellent foundation for further developing the company.
Strategy Review for a digital marketplace
The highly dynamic business environment of a digital marketplace requires the annual strategy revision of the 8 business units.
Restart at HUBER GESTALTUNG
Restart. A marketing plan prioritized by chance of success and least time required is now implemented together.
Insights
Why you need a Financial Plan: The key benefits of financial planning advisory
Discover why expert financial planning advice is essential for business growth. Overcome financial challenges and achieve sustainable success.
Scaling Food Startups: Insights from Konsultori at POPCHOP Festival
Konsultori has teamed up with the POPCHOP Festival to empower food startups with expert business advice on scaling readiness.
Key ingredients for cooking up successful, sustainable collaborations in the food space
Panel discussion on the transformative power of collaboration in the food system, hosted by Konsultori as part of ViennaUP.
Other expertise in Growth
01.
Go-to market strategy
We support you in identifying the right markets for your international expansion and defining and executing market entry strategies. Decide based on thorough analysis and get guidance on implementation.
02.
Corporate startup collaboration
We support you in identifying the right trends and products for your portfolio and in finding the right collaboration model with startups.
03.
Strategy consultancy
We support you in strategy review and provide focus for your next steps in the development of your company with clear 3 year-plans and strategic building blocks for implementation.
Frequently asked questions
In the past, sustainability strategies and business strategies have often been developed separately. At Konsultori, we believe it’s time for a new approach. We have created a corporate sustainability strategy framework that integrates these two processes into a single, cohesive strategy. Our approach ensures that business strategies naturally incorporate sustainability elements.
By developing and implementing a sustainability strategy, SMEs can not only improve their environmental performance but also strengthen their overall business position and long-term success. We are propagate to think in all your business strategy automatically also about sustainaibility.
Many small and medium-sized enterprises (SMEs) find strategic planning challenging, often lacking experience in systematic annual strategy processes. Our approach is designed to make strategy development accessible, collaborative, and actionable.
Our Comprehensive Strategy Support Includes:
- Process Design
- Customized strategy development framework
- Tailored to your organization’s specific needs
- Structured yet flexible approach
- Expert Facilitation
- Professional moderation of strategy sessions
- Ensuring inclusive and constructive dialogue
- Drawing insights from all team members
- Strategic Analysis
- Providing proven analytical frameworks
- Challenging assumptions
- Comprehensive input evaluation
- Strategy Translation
- Converting strategic insights into concrete actions
- Developing clear Objectives and Key Results (OKRs)
- Creating a roadmap for implementation
Our Unique Value Proposition
We bring corporate-level strategic planning expertise, adapted specifically for SMEs. Our participatory process ensures your leadership team is fully engaged, aligned, and committed to the strategic direction.By partnering with us, you’ll transform strategy from a theoretical exercise into a practical, dynamic tool for business growth and success.
Why Separate Strategies Don’t Work
Most organizations can’t afford—or effectively manage—two distinct strategic planning processes. When business and sustainability strategies are developed in isolation, the result is often:
- Fragmented strategic goals
- Misaligned organizational priorities
- Inefficient resource allocation
- Missed opportunities for synergy
The Power of Integrated Strategic Planning
An aligned strategy ensures that:
- Sustainability becomes a core business consideration
- Economic and environmental objectives are mutually reinforcing
- Resources are optimized across all strategic dimensions
- The organization can create more holistic and impactful outcomes
Key Advantages
- Streamlined strategic development process
- Clearer, more coherent organizational direction
- Enhanced ability to translate strategic insights into actionable objectives
- Improved stakeholder communication and transparency
By integrating business and sustainability strategies, organizations can create a more resilient, forward-thinking approach to strategic planning that drives both financial performance and positive environmental impact.
Yes, our framework is specifically designed for small and medium-sized enterprises (SMEs) and startups. It is tailored to meet the unique needs of these businesses, rather than large corporations.
Key Benefits for Small Businesses and Startups:
- Streamlined Process: Our approach focuses on the most critical elements, making it efficient and easy to implement.
- Relevance: The framework addresses the specific challenges and opportunities faced by smaller organizations.
- Scalability: It can grow with your business, adapting as your needs evolve.
By using our framework, small businesses and startups can effectively develop actionable strategies that drive growth and sustainability.
You would book an initial free appointment to align your specific needs and budgets with a support by Konsultori.
We can run a strategic process for any industry.
Yes, apart from setting up a new strategy formulation process, we can also review your existing strategy and provide a process for updating and including additional elements in your strategic analysis and strategy creation.