Go-to-market strategy for startups

As a young company, we faced the challenge of drawing up a convincing financial plan for investor meetings. With Petra’s support, we redesigned the entire financial plan, worked specifically on the structure, assumptions and calculation methods and were prepared for all queries. Her expertise and experience in M&A and startups were incredibly valuable. In the end, not only did we as founders have a clear roadmap, but we were also able to convince our investors and close a six-figure financing round.

Petra Wolkenstein is an extremely knowledgeable coach, she is very creative and often has a solution to a very difficult problem within minutes. She has helped us with business planning, customer acquisition, internal processes and much more.

We have worked with Petra for almost two years and every meeting we have had with her has been a blast. Not only is she highly professional, but she has such a positive nature that always makes for a friendly and supportive exchange. I highly recommend working with petra and her team as she has helped Herzensapp a lot.

Petra showed me different perspectives on my financial planning, including how to calculate market size, prioritise certain client groups, and optimise professional activities. Today I see the added business knowledge not only as a benefit to my business, but also to my clients as I can think along with their professional needs in a sharper way.

Working with Petra has been an absolute pleasure. Her deep understanding of our startup and her ability to navigate the complex world of Vienna’s VC funds and customer relationships were invaluable. She was always quick to respond to our needs and provided valuable insights that helped propel our business forward. Couldn’t have asked for a better collaborator!

I recently attended the Growth Lab from the Vienna Business Agency. It was perfect for us, as we’ve been building our cargo bike event solution for five years, and now it’s time to expand internationally. The program provided a great overview of essential processes: how to scale a business, review your business model, evaluate your team structure, and and adopt more efficient sales methods. The team from Konsultori did an excellent job – great team spirit and extremely competent! I highly recommend it to anyone looking to scale their business.

We are grateful for being part of the Growth Lab organized by Christopher Wippel and Gregor-Robert Posch at Wirtschaftsagentur Wien. It’s been a great chance to dive into professional workshops with top coaches from Konsultori like Petra Wolkenstein and Franziska Kolk. Last week’s input on internationalization was super helpful and a great refresher session from studies. Even with global products like software, selecting and preparing for specific markets is key. Digital markets may be accessible, but navigating them is a different story. This week, it’s all about sales and pricing with Tim Birdsall – looking forward to it.

Excellent and very helpful discussion. Improvement of the strategy of the company. I would absolutely reommend Konsultori.

Petra was highly considerate of the environment and high-paced nature of the business. She was patient and knowledgeable on the subjects discussed.

Our previous experience was that business development consultants did not understand our sector (humanitarian, development cooperation, and peacebuilding) very well and therefore the advice was not very useful. Our experience with Konsultori was very different: Petra Wolkenstein gave us a lot of food for thought and very useful recommendations tailored to our needs.

Hi Petra, thank you for your support during the Vienna Startup Package program in 2019. It was a pleasure to learn from you and your amazing insights. For us, this program has been an important step to be awarded by Gartner as a Coool Vendor in summer 2020 and currently to be part of the SAP accelerator SAP.iO. So you are a part of our successful journey.

Not too long ago, in a very focused coaching session with Petra Wolkenstein Konsultori, we made plans to blaze new trails and look for innovative ways to take Wristbanditz to the glamorous, international places they belong (a.k.a. work on my weak point and substantially improve the sales process). The result is glamorous: an affiliate partnership collaboration with Cvent – the industry leader in event technology.

Thank you Konsultori, Michael Kubiena and Petra Wolkenstein for a very insightful and engaging Scaling Readiness Lab session.
The framework and tools you shared were very relevant for any startup who is on a scaling journey.

Petra Wolkenstein and Michael Kubiena Thank you for sharing your insightful experience and tips of scaling up a company. I learnt a lot from this event.
And I liked the flow of the event and the interaction of the participants. Kudos to both of you for your great works and efforts.

Very competent in providing tools and strategies. I always feel a genuine passion for the mission to empower startups. Thank you!

I appreciated the enthusiasm for our work and the context-related understanding that helped to look at our company from different angles. Your ability to explain complex concepts in clear, actionable terms and to ask outside-of-the-box questions has been invaluable. With your support, we were able to engage in comprehensive long-term strategic and financial planning, which I am confident will enhance our sustainability and sharpen our strategic direction in the years ahead.

I just wanted to thank you for your time yesterday, it was so insightful and valuable – our discussion has given me a lot to think about that I wouldn’t have considered. I will reach out if I have any further questions and of course, update you with how everything goes (fingers crossed!).

Above all, the collaboration is reliable. That’s exactly what you need at the beginning: reliable partners who are there for you regularly and provide constant support. It also feels trusting and not like “off-the-peg counselling”.

Awesome 1 on 1 business session.

I run the Vienna Business Agency’s “Founders Lab” programme, during which I provide intensive support to early-stage start-ups over three months. Workshops and coaching sessions with Konsultori are a central part of the programme. The founders, regardless of their industry, benefit enormously from Petra’s, Franziska’s and Joachim’s input on the topics of business modelling, finance, negotiations and investments. Konsultori’s wealth of experience, expertise and approachability is a great asset to the startup ecosystem in Vienna.

Our collaboration with Petra has been a privilege, and without hesitation, we attest to her skills as a mentor and industry expert. Given Grayn’s position as an innovative technology company, with a focus on both environmental and social impact data, Petra’s guidance has played a pivotal role in navigating the intricacies of our expansion into the DACH region, specifically Austria. By leveraging our carefully crafted sales and market expansion strategy, Grayn achieved a heightened level of efficiency and success in penetrating the Austrian market. Petra’s expertise played a vital role in this accomplishment, allowing us to navigate the complexities of the local business landscape with confidence and precision. As a result, we were able to establish a strong foothold and make significant progress in our mission to promote sustainable accounting practices in Austria.

Petra Wolkenstein’s coaching for LENA is brilliant. She works in a structured way but is always open to out-of-the-box thinking. She takes an analytical approach and inspires us with her input and ideas. Her great sense of humour makes every session feel more like fun than work.

Competence. Experience. Excellence. Full Commitment! Thank you for all the great workshops and the coaching.

With her growth hacking workshop, Petra provided many new ideas and approaches for sustainable growth strategies. The dialogue between the participants from a wide range of industries and product cycles was also particularly valuable.

Petra Wolkenstein is THE expert when it comes to growth hacking strategies.

Petra Wolkenstein from Konsultori on #crowdbuilding in #crowdfunding, #tribes and #growthhacking. An ingenious workshop as part of the Accelerator Crowdfunders’ Hub from Wissenstransfer Ost!

Thank you for the great support during the product development process! In our meetings, you motivated me within a few minutes with your inspiring ideas and concepts. Thanks to your structured approach, you also quickly gained an overview of the overall situation and gave me a wonderful lift along the way. Thank you for your professional and valuable support!

Our incubatees raised their negotiation skills for B2B Sales & Partnering to the next level with the help of our negotiations expert Petra Wolkenstein. From understanding the theory and processes of negotiations to strategic moves and systematic preparations and overcoming difficult moments, our tech founders learned how to get more out of their negotiations.

Thanks for having us! Petra, kudos again, I loved the structure, your input and the speed of it.

Unfortunately, our Founder Lab – Creative Industries at the Vienna Business Agency has now officially come to an end. But this valuable experience of building my own business with your support, so much warmth, appreciation, inspiring feedback and priceless impulses is simply incredible. Great collaborations, projects, commissions and synergies have been created. Thank you dear team for your touching farewell words to me. I am still very touched…

Wirtschaftsagentur Wien offers a Growth Hacking workshop with the fantastic Petra Wolkenstein??

Thank you very much for the great morning! I felt very comfortable and go into the day full of impressions and well briefed for the next meeting! You can be sure that the following briefing talks will be different for everyone present. That is thanks to you.

Congratulations on this great event for female entrepreneurs. The speakers really had something to say. As the organizer, you succeeded very well in creating a relaxed atmosphere for discussion.

Petra’s “let’s do it” attitude is a perfect match to the dynamics of a startup team. Her work leads to impressive results.

Petra led a strategy revision process in a dynamic, expanding medium-sized company across several divisions under time pressure. She has the ability to get the most diverse division heads on board, even with difficult topics. The result was a perfect fit.

Petra Wolkenstein shares our enthusiasm for our work, thinks strategically and implements with us.

Petra is quick and clear in weighing up success factors. She gave our company excellent advice – with a scalable and profit-orientated business model, we were able to achieve market penetration right from the start.

Growing with (network) co-operations. A practical workshop. With pragmatic tools, each participant works out their personal next steps!!! It couldn’t be more efficient and to the point! Respect and high praise for Petra Wolkenstein!

Petra Wolkenstein demonstrates a high level of expertise and professionalism from the very first second. The workshop remained exciting right to the end and gave me lots of refreshing ideas. I look forward to further dates!

The workshop “Briefing: more than a short conversation” was perfect. Petra Wolkenstein presented exactly the right mix of well-founded infotainment and training in applicable expertise. Even months later, I still remember the content and it makes it easier for me and my clients to work together on a daily basis.

I enjoyed the workshop on customer acquisition measures for civil engineers so much that we are now going to get the whole office on board to implement the measures. The practical examples are motivating and show how customer acquisition can be strengthened on several channels – and that acquisition is something that can be learnt! Highly recommended.

Thank you very much for the workshop. My colleague and I really enjoyed it! We also think that we really learnt a lot from your presentation. In order for the implementation to take effect, we need a reserved time window, which we now have.

Petra Wolkenstein has a remarkable perceptive faculty, as she is able to fully engage with her counterpart. This enables her to identify business challenges extremely quickly and precisely and to point out possible solutions. What is invaluable for her clients: Her extensive network.

The workshop “Marketing and Acquisition for Creative Professionals” was a great success. Petra’s competent, goal-oriented way of giving feedback, analysing problems in start-ups precisely and quickly and providing practical examples as comparative values, combined with an interactive, “creative” workshop leadership made the event very exciting and definitely recommendable.

I am delighted with the innovative impulses that Mrs Wolkenstein has brought to my company. I identify 100% with the positioning we have developed and my potential customers know immediately what we at HUBER GESTALTUNG stand for. Together, we will be able to tackle new marketing measures more quickly.

I feel full of energy every time I leave Petra’s office and am much clearer and more positive. That’s what I say when someone asks me why I’ve been talking to this power woman regularly for years.

Vienna, where there are many opportunities and contacts, helps us time and again. Petra Wolkenstein, who does M&A consulting, helped us with the financing round.

Petra used her wealth of B2B negotiating experience to help our lab companies find ways to grow and share the pie with Arsenal. Based on the relationships they’d developed with the business owners, and the quality of their offers, half the companies reached agreements to enter commercial pilots. That speaks volumes for Petra’s value.

The expansion coaching by Petra Wolkenstein helped us a lot, as she was able to take in what we do successfully already and make a suggestion on how we can apply this to enter a new market.

Thank you for the really excellent support and advice.

I regularly attend coaching sessions with Petra Wolkenstein from Konsultori because I need someone who can show me the right route like a navy officer. Petra does this in a very respectful way and in such a way that I never feel like I’ve done anything wrong. She’s always positive: “Yes, you’ve made it this far, how can we continue now?” That helps me a lot.

Petra Wolkenstein from Konsultori was very supportive and gave us an additional perspective. That’s very important, because inside a company you often perceive things differently than from the outside. We received a lot of good input on the topics of target groups, strategy in the crisis and positioning. The counselling helped us to see our own strengths.

Petra has the amazing ability of diving into your entrepreneurial world, grasping the challenges you’re facing, and pushing you forward with the right questions and insights. The moment you sit down at a table, Petra is not a consultant but a vital part of your team!

Petra created targeted campaigns with a highly diverse team, delivering quick results.

I was impressed by how well Petra adapted to our communication and working peculiarities as a startup and at the same time had a professional, classic demeanour towards potential customers. I found the collaboration very pleasant.

Thumbs up for Petra! Sparkling with ideas, a great network, focused and structured approach. All of this paired with her engaging and congenial personality is the perfect match for bringing your business to the next level!

I had the privilege to be assigned with Ms. Petra Wolkenstein for Expansion-Coaching during the Welcome program for startups organized by Vienna Business Agency. She provided me with invaluable insights on negotiation tactics and partnership building. Thanks to her inputs and council, I was able to bring my business culture to an upper level. She put an extra effort not only to share her understanding of the startup’s expansion path but also to create new opportunities for us, by connecting us with other relevant startups and corporations from the local scene.

Thanks for your great support!!

Thank you, Petra for the great insights and helpful advice. Our startups gave great feedback and had a successful virtual conference!

Today the very first workshop of our #growthlab went online! Great experience thanks to the guidance of Petra Wolkenstein, and the participation of our freshly selected batch members. It`s great to see people joining from the comfort of their homes, bringing in different perspectives and experiences and being involved in open discussions about their businesses.

Petra is the best business coach I’ve ever met. She always tries to dig into your situation, not just giving common advice. She has a clear and very fast mind, so it’s very easy to follow her suggestions. Thanks a lot, Petra, I can highly recommend her to everyone.

Top end-to-end consulting from strategic considerations in the area of marketing to concrete operational measures in the active sales process

Petra Wolkenstein advised me very professionally over a long period. She guided me unerringly and competently in the development of my marketing strategy. During the implementation phase, she supported me with valuable tips and contacts. She responded to my needs and contributed significantly to the development of my company with customised solutions. I can only warmly recommend Petra Wolkenstein.

Thank you konsultori team! It was our pleasure to be present in the vibrant Startup ecosystem that Vienna is becoming and to be part of the Wirtschaftsagentur Wien Vienna Startup program. One of the biggest advantages though was to learn from you and to work with you on our future plans.

The coaching session on our expansion topics was really helpful. We were all enthusiastic about Petra’s input.

Working with Konsultori has accompanied us step by step and brought structure to our creative ideas!

In Petra Wolkenstein, we have found someone who will provide us with consistent and targeted support in focusing our services and, building on this, will help us to decisively develop our presence in digital and social media. The contribution of her personal experience in dealing with these media and her corresponding expertise are a decisive factor in the expansion of our customer base. I can only warmly recommend Mrs Wolkenstein. What she develops and drives forward in the start-up scene also has great applications for us as an SME. The positive development of our company over the last 5 years of working with Mrs Wolkenstein is the best proof of this.