Konsultori resource on the topic of creatives: The best evergreen knowledge pieces gathered from the web. Since 2016, the archive has been growing, collecting analyses and frameworks and good showcases related to our areas of expertise. We post the most interesting articles here so you can read them and dive deeper.
The rocky and successful path to building a designer label
‘Worse than the risk is the dream,’ says the young German designer Lili Radu. She is building her designer label with persistence from her apartment and is more than successful in the creative industry. But the path is rocky, and her motto is ‘just don’t give up.’ A good background story with deep insights into starting in the creative economy can be found in the FAZ.
What it takes to be successful as a designer
Get started, keep going, and don’t give up, even when there are setbacks. This is how Lena Hoschek, one of the most successful Austrian fashion designers, describes her work ethic. Starting small in Graz in 2005, Lena Hoschek now has 40 employees and is internationally successful. In an interview, you can learn more about her career path and what it takes, in addition to talent.
German architects without social media
BauInfoConsult surveyed 1,600 architects across Europe about their use of social media for professional purposes. Social media has also become a tool for architects in the construction industry. In the Netherlands, around half of architects use social media for construction, while in Germany, it’s only a modest 9%. Learn more about social media in construction here.
Where the creative economy is growing
Bertelsmann released its 2018 creative economy study, comparing the creative economy in the UK with Germany and France. Notably, the sector in the UK has experienced strong growth (stronger than the economy overall) at 57% over five years, while Germany saw only a modest 14% growth during this period. The German creative economy is struggling with declining demand in advertising and publishing, while technological trends have not yet taken hold strongly enough. Strong growth is seen in the gaming and virtual reality sectors. More details can be found in the study Europe’s Creative Hubs 2018.