Konsultori resource on the topic of Strategy & Business Model: The best evergreen knowledge pieces gathered from the web. Since 2016, the archive has been growing, collecting analyses and frameworks and good showcases related to our areas of expertise. We post the most interesting articles here, so you can read them and dive deeper.
Learning from the online content strategy of the New York Times
With the 2020 report, the New York Times provides insights into their planned online content strategy, always supported by experiences and practical examples. The seven authors of the report and editors of the New York Times publicly share where the journey is headed, what lessons they have learned, and how these have led to decisions and changes. The content strategy of the New York Times teaches us a lot about our digital marketing: more visual implementation, carefully considered (images, videos), depth in content (expertise), and avoiding long text forms. Adapting digital formats to the habits of readers is necessary. Overall, it’s an exciting and critical report on online content strategies. In the following article, you’ll find a summary of the contents of the 2020 report.
You need to become a platform! Or maybe not?
Marcus Anding takes a closer look at platform strategies. They are considered very promising and are becoming a magnet for some. However, Anding advises caution in the B2B sector. Companies must be careful of their competitors when tempted by the appeal of the platform model. A B2C platform model cannot be directly applied to the B2B sector.
What needs to be discussed regarding platform strategy? What are the nine possible platform strategies in the B2B sector? What can be done if competitors also decide to adopt a platform strategy? How can you surpass your competition? Answers can be found here.
The most popular business models of the digital elite
“Almost 80 percent of respondents enjoy experimenting with new, innovative business models. Leading the list is an open model – collaborations with external partners. Right after that comes the platform model: ‘A mediator is placed between the provider and the demander, earning a commission on each transaction.’ The author, Dr. Holger Schmidt, frequently uses the company Uber as an example to highlight the relevance of business structure: ‘The company revolutionizes the transport market not through a product, but through the business model of a digital platform.’
Learn more here about the individual business models and how successful companies particularly benefit from digitalization.
Deep Impact Investment rethinks business models
Charly Kleissner, one of the most well-known impact investors, takes stock of his activities in the past year. His goal: to build a 100% impact investment portfolio that doesn’t shy away from profitability. Additionally, it should include 50% deep impact investments. These are investments that systematically challenge existing concepts and rethink business models. Learn here which investments can be considered deep impact, how they differ, and where we currently stand in this regard.
Comparison of SaaS business models
Anyone running a SaaS (Software as a Service) business model and wanting to compare its development with that of other startups will be thrilled by this study. But see for yourself here.
Which 10 business models are causing digital disruption and how can one respond to them?
Digital disruptions are changes caused by new digital technologies and business models that can massively impact the value of products and services offered in an industry. Since it is impossible to avoid these disruptions in your industry when these business models appear in the market, one can only make a simple decision: ‘disrupt or be disrupted’ – keep up or sink.
The ten described business models are explained using well-known big players like Google, Netflix, and Apple. We learn, for example, what ‘brand bombing’ actually means. However, the best part is by the author, Dr. Paul Marsden, on how to respond to these business models. Brief, concise, and insightful. You can find more on this topic here.